We/Cooling Concepts took a different approach by attending the 2017 IFDA Smart Conference, “Food for the Sales & Marketing Mind”. For years we have attended the IFDA Food Distribution Conference, however, listening and learning more about what Distribution Sales & Marketing people are facing in today’s ever-changing environment was really worth our time. Let’s face it, we’re in a digital world and the Millennials and Generation Z are the growing future. Companies need to invest and change to supply more data, create a more attractive atmosphere, and better overall experience for the new generations. How do companies attract this generation of people to help guide their companies to the next levels of business growth? What steps and changes will Food Distributors and their supporting vendors need to take to grow with the challenges of the nearing future?
This conference opened my eyes as I heard from the speakers, sales and marketing representatives of some very important Food Distribution providers like ConAgra Foodservice, Dot Foods, Flanagan Foodservice, Frosty Acres Brands, McCain Foods, and Merchants Foodservice to name a few.
I truly feel that I got more out of this conference than other conferences that we’ve attended in the past.
From the Desk of the President